Understanding The Product

Elevator Pitch:

Do you ever want to post on LinkedIn, but you’re like… I don’t know what to say? 

It’s not just you. Only about 1% of LinkedIn’s users share content weekly. Which is wild, right? 

Most people who try to post end up inconsistent because they don’t know what to say and when they use AI, it often sounds generic and not like them. 

Stanley fixes that. It learns your writing voice, tracks what’s currently outperforming in your niche, and then sends you three personalized post ideas a week written in your voice. 

Nooo.. Stanley doesn’t suggest posts like this. lol

About Stanley:

Stanley is an AI agent for LinkedIn.

It analyzes your past and top-performing posts to learn your voice, monitors what’s working in your niche, and delivers personalized post ideas and drafts, so you can post consistently without sounding generic or robotic.

Product Features:

Feature-Benefits-Value Map:

FeatureBenefitValue
Writes in your toneDrafts sound like you ; less editing timeYou publish more often without sacrificing authenticity
Tracks what’s outperforming in your niche dailyYou don’t guess what to postMore engagement and reach
Sends 3 emails/week with personalized post ideas written in your voiceEliminates the blank page problemConsistent posting; More opportunities over time

Core Value Proposition:

For people who want to grow on LinkedIn who are struggling with inconsistency and not knowing what to post, Stanley is an AI LinkedIn writing partner that helps you generate post ideas and publish content in your voice, based on what’s working in your niche.

Key Risks & Strengths:

Key Risks
  • Idea relevance is inconsistent (user feedback)

  • Price/value mismatch at $149 (user feedback)

  • Crowded category + high substitution (ChatGPT/Claude)

Strengths
  • Distribution (founder-employee led)

  • Email-based delivery builds habit (ideas show up in inbox 3×/week, reduces friction)

  • Great team 

Key Question About the Product:

Question 1
What are we really in the business of?

We’re in the business of helping people build influence online so they earn more opportunities.

What problem is our product really solving?

Our product solves two core problems:

  • What should I post? 

  • How do I say it in my voice?

How is our customer currently solving the problem?

Right now, people are solving it through:

  • Doing it themselves 

  • ChatGPT/Claude/Gemini

  • Ghostwriter / agency 

“Every product in the world, at the end of the day, is simply a reflection of how much the people who created it gave a sh*t about the product.”

– Tobias Lütke