Understanding The Market

Understanding the market has two parts to it:

  1. Market Research
    a. Trends and tailwinds
    b. Competitor analysis
  2. Market Size

Market Research

~ Competitor Analysis:

~ Trends and tailwinds:

Personal branding is no longer optional. It’s a career and business moat. More people than ever are trying to build an online presence.

At the same time, the creator economy has exploded and growing rapidly. More professionals than ever are trying to make a living by working for themselves.

The result: demand is rising for tools that make consistent, high-quality content easier to produce.

Market Size:

Used a top-down approach for market sizing. We started with LinkedIn’s user base across the US, Europe/UK, Canada, and Australia.

We then assumed that 1% of users actively post, and that 0.5% of that active segment would be willing to pay for a tool like Stanley.

“‘A “crowded” market is not really crowded if it’s just a bunch of crappy option.”