Getting to $10M ARR is the easy part. It’s just math. The hard part is getting the product right and proving there’s enough demand at this price point.

There’s an analogy by an Indian entrepreneur I love: most entrepreneurs are great at building dams and terrible at finding rivers. When the dam doesn’t generate electricity, they keep “fixing the dam” and hope the river will come. Rivers don’t come. Rivers exist. The job is to find the river, then build the right dam on top of it.

My user research was tiny (n=5), but the signal was consistent: no one said they’d pay more than $100/month for a LinkedIn tool.

And from what I’ve seen publicly, most tools in this category seem to top out at a few thousand paying users, not tens of thousands.

Add to that: on LinkedIn, only a small fraction of users create content regularly so the real market is smaller than total LinkedIn users, and winning at $149/month requires a product outcome that feels clearly worth it.

So our strategy is simple: validate the river (willingness to pay + relevance), then scale acquisition once retention proves the value. 

Nothing is impossible!!!!